GA4 Workshop

Unlock the power of Google Analytics 4 and enhance your data-driven insights

Harness the power of Google Analytics 4


A revolutionary analytics platform with versatile capabilities for data analysis and insights. Explore its unique features to elevate your data-driven strategies and decision-making, fostering effectiveness and precision across diverse domains and platforms.

Leverage both basic and advanced features to perform better analytics. Improve your reporting capabilities and boost your user activation techniques.

Why it's important


GA4 serves as an important part of modern Analytics Infrastructure. In this Workshop you will learn how GA4 adapts to the future of measurement.

Who’s it for?


Marketing professionals, data analytics and product managers seeking to unlock the full potential of GA4. Participants will discover how GA4 can help them achieve their business goals and enhanced self-service capabilities.

Master GA4 in just one day

We will learn:

  • The new GA4 data models
  • Fundamental GA4 concepts
  • The architecture of events in GA4
  • Navigating standard reports vs explorations examining traffic sources
  • Creating custom funnels
  • Best practices for analyzing data with GA4

We will do:



  • Hands-on practice

  • Advance analysis of an e-commerce website

  • Creation of costume report using events and parameters

  • Asking the appropriate questions for achieving your goals

  • Identifying gaps in measurements