Hands-on workshop tailored for data-driven marketing professionals
An important advantage of GA4 is its ability to build advanced audiences and use them in Google Ads, DV360 and other platforms. Taking advantage of these unique capabilities allows marketing teams to be more effective, efficient and accurate.
Explore the why and how of audiences in our GA4 Analytics workshop. Learn the benefits of a privacy-focused world, grasp fundamental concepts, and get hands-on in creating your audiences. Brainstorm needs, plan strategically, and set the stage for future discussions. Join us for a practical journey into GA4 audience strategies!
The role of audiences in the customer lifecycle journey
The benefits of utilizing GA4 audiences in Google Ads
Fundamental GA4 concepts
Hands-on training in audience building