Business Objectives Collection

Introducing in GA4: The Business Objectives Collection In the latest GA4 update, marketers and analysts now have the ability to access personalized reports that deliver valuable insights tailored to your specific business goals. GA4 introduced the Business Objectives Collection on June 8, 2023, as a…

E-Commerce

Enhanced Ecom events

5 Essential GA4 E-commerce Events: Improving Insights and Conversion through Accurate Measurement Accurate measurements are essential to understanding our users and identifying the strengths and weaknesses of our sites. But the story doesn’t begin and end with sales data. GA4 presents us with an opportunity…

E-Commerce

Audiece GA4

What are audiences and segments in GA4 For Google Analytics 4 (GA4), think of an ‘audience’ as a special group of website visitors who have something in common, like their actions or interests. These audiences help you understand what these visitors do on your site…

E-Commerce