# SWC Consulting

> SWC Consulting helps marketing and product teams make data-driven decisions with behavioral analytics, measurement architecture, and marketing technology.

SWC Consulting is a strategic consulting firm specializing in digital marketing analytics, product analytics, and data engineering. We combine deep platform expertise with hands-on execution to improve measurement, experimentation, and conversion.

## Pages

- [Home](/): Marketing, technology, and analytics consulting.
- [About](/about): Who we are and how we work.
- [Services](/services): Marketing and product analytics services.
- [Case Studies](/case-studies): Client success stories and results.
- [Insights](/insights): Articles and perspectives on analytics.
- [Workshops](/workshops): Hands-on training for analytics teams.
- [Contact](/contact): Get in touch with SWC Consulting.

## Services

- [Google Analytics Services](/services/marketing/google-analytics-services): Implementation, auditing, and advanced configuration.
- [Upper-Funnel Media POC](/services/marketing/funnel-capabilities): Prove the value of upper-funnel media.
- [Media Effectiveness Measurement](/services/marketing/trifecta-measurement): Holistic measurement across channels.
- [Ad-Platform Optimization](/services/marketing/ad-platform-optimization): Improve campaign performance and efficiency.
- [DV360 Self-Serve](/services/marketing/dv360-self-serve): Train teams to run DV360 in-house.
- [Privacy Resilience](/services/marketing/privacy-limitations): Maintain measurement in a privacy-first world.
- [Mixpanel Services](/services/product/mixpanel): Product analytics implementation and strategy.
- [Measurement Architecture](/services/product/measurement-architecture): Design reliable data collection.
- [Experimentation](/services/product/experimentation): Build and scale A/B testing programs.
- [Conversion Optimization](/services/product/conversion-optimization): Increase conversion with analytics and UX.
- [Analytics Products](/services/product/data-products): Custom dashboards and data products.
- [Monitoring Tools](/services/product/monitoring-tools): Monitor data quality and site performance.

## Technology

- [Analytics 360](/technology/google-marketing-platform/analytics-360): Google Analytics 360 consulting.
- [Display & Video 360](/technology/google-marketing-platform/dv360): DV360 platform services.
- [Campaign Manager 360](/technology/google-marketing-platform/campaign-manager-360): Campaign Manager 360 consulting.
- [Search Ads 360](/technology/google-marketing-platform/search-ads-360): Search Ads 360 management.
- [Tag Manager 360](/technology/google-marketing-platform/tag-manager-360): Tag management and governance.
- [Google Tag Gateway (GTG)](/technology/google-tag-gateway-gtg): Server-side tagging and conversion measurement gateway.
- [Server-Side Tagging](/technology/server-side-tagging): Scalable, privacy-first server-side tag deployment.
- [Offline Conversions](/technology/offline-conversions): Connect offline conversions to digital ad platforms.
- [Enhanced Conversions](/technology/enhanced-conversions): Improve conversion measurement accuracy with hashed first-party data.
- [Enhanced Conversions for Leads (EC4L)](/technology/enhanced-conversions-for-leads-ec4l): Measure lead-to-sale conversions in ad platforms.
- [Looker Studio](/technology/google-cloud/looker-studio): Dashboards and reporting.
- [BigQuery](/technology/google-cloud/bigquery): Data warehousing and analytics.
- [Mixpanel](/technology/mixpanel): Product analytics platform.
- [AB Tasty](/technology/ab-tasty): Experimentation and personalization.

## SWC Products

- [Consent Monitor](/technology/swc-products/consent-monitor): Track consent and compliance signals.
- [Data Quality Monitor](/technology/swc-products/data-quality-monitor): Monitor analytics data quality.
- [Site Performance Monitor](/technology/swc-products/site-performance-monitor): Measure site performance impact.

## Workshops

- [Workshops](/workshops): Analytics training for teams.
- [Google Analytics Workshop](/workshops/google-analytics): Hands-on Google Analytics training.

## Optional

- [GMP Terms and Conditions](/gmp-terms-and-conditions): Legal terms for Google Marketing Platform services.
- [Analytics Monitor Terms of Use](/analytics-monitor-terms-of-use): Terms of use for the Analytics Monitor product.
- [Analytics Monitor Privacy Policy](/analytics-monitor-privacy-policy): Privacy policy for the Analytics Monitor product.