Hands-on workshop tailored for data-driven marketing professionals
An important advantage of GA4 is its ability to build advanced audiences and use them in Google Ads, DV360 and other platforms. Taking advantage of those unique capabilities will allow marketing teams to be more effective, efficient and accurate.
The role of audiences in the customer lifecycle journey
The benefits of utilizing GA4 audiences in Google Ads
Fundamental GA4 concepts
Hands-on training in audience building