GA4 Audience Workshop
Master audience creation and activation in GA4
Hands-on workshop tailored for data-driven marketing professionals
Unlock the full potential of audience creation and campaign optimization in GA4
An important advantage of GA4 is its ability to build advanced audiences and use them in Google Ads, DV360 and other platforms. Taking advantage of those unique capabilities will allow marketing teams to be more effective, efficient and accurate.
Want to realize your full EC potential?
Step 1
The role of audiences in the customer lifecycle journey
Content
Step 2
The benefits of utilizing GA4 audiences in Google Ads
Content
Step 3
Fundamental GA4 concepts
Content
Step 4
Hands-on training in audience building
Content