GA4 Audience Workshop

Hands-on workshop tailored for data-driven marketing professionals

Unlock the full potential of audience creation and campaign optimization in GA4

An important advantage of GA4 is its ability to build advanced audiences and use them in Google Ads, DV360 and other platforms. Taking advantage of those unique capabilities will allow marketing teams to be more effective, efficient and accurate.

Want to realize your full EC potential?

Step 1

The role of audiences in the customer lifecycle journey


Step 2

The benefits of utilizing GA4 audiences in Google Ads


Step 3

Fundamental GA4 concepts


Step 4

Hands-on training in audience building